:: Resume ::

Skills
• Graphic Designer
• CS3, Photoshop, Illustrator
• Web Designer
• HTML, beginning CSS, Dreamweaver
• InDesign Proficient
• Corporate Marketing Experience
• Copywriter, proofreader
• Creative poblem solver
• Professional and positive attitude
• Word, Excel & PowerPoint
• Mac or PC Enviroment

Education
Bachelors of Fine Arts Degree
Visual Communications
Cornish College of the Arts, Seattle WA

Experience
I have more than a decade of experience in marketing, advertising and visual communications. Working with industry leaders such as Qualcomm, Amazon.com, and Pulte Homes allows me to make significant and strategic creative contributions to any business environment. My strengths in visual and verbal communication allow me to communicate with all levels of any corporation with ease. Attention to detail is an integral part of my work ethic.

Cindy Goodman Design
6/20008 –Current

Clients include
South Lake Union.org
Qualcomm.com
San Diego Humane Society.org
Tutta Bella Salons.com
FreeStyleAudio.com

Art Director
Calibrus Telecommunications
Tempe, AZ
12/07 – 6/2008

Creative development of the following sites:
JabberMonkey.com
Speechtrack.com
Calibrus.com
• Hired and trained in-house designers and support staff*
• Established workflow processes and best practices including developing and maintaining specifications for use of color, typography, photos and overall corporate style guide
• Supervised and executed production of materials from conception, review, edit and final production

Email Marketing, Direct Marketing
Pulte Homes, Surprise, AZ
4/2007 - 12/07

Ongoing creative contributions to the following sites:
DiVosta Homes.com
Del Webb.com
Pulte Homes.com,

• Planned and executed email marketing campaigns*
• Created compelling copy with persuasive "Call to Action"
• Analyzed campaign performance indicators; delivery rate,
click rate, conversion rate, opt out requests, bounces
• Managed email testing process and tracked effectiveness
• Coordinated with database analysts to optimize mailing lists/database
• Ensured the "unsubscribe process" adheres to legal standards
• Advised management on customer trends
• Reported retention rates, and purchasing habits to executives
• Streamlined email launch processes to eliminate redundancy thus saving time, effort and money*


Amazon.com Seattle, WA
Retail Web Design, Daily Targeted Email Marketing
5/2006 - 8/2006

• Collaborated with marketing managers to maximize traffic
• Collaborated and created daily email marketing messeges
• Collaborated with copywriters for visual and verbal continuity
• Optimization of text through kerning, leading and other creative treatments
• Concept development with management to develop strategic marketing plans
• Supported graphic requests from all retail segments within Amazon.com


Freelance Services Offered

Web Design :: Email Marketing :: Web Analytics/Metrics ::
Illustration/Graphic Design ::Brochures and Collateral ::Product Packaging ::Corprate Identity/Branding ::

Corporate Identity/Branding

Working with clients ranging from startups to established brands, my strategically focused designs help reflect the principal values you provide to your customers. Your company is unique and it is important that your collateral speaks in one voice to your current and potential customers.

Brochures and Collateral

Effective brochures, data sheets, and sales literature are critical to marketing success.Whether you need a multi-page brochure that presents your entire product line in detail or a short flyer that briefly highlights one aspect of your business, I can help. I know how to design collateral materials that appeal to customers and helps you close the deal.

Packaging

I create comprehensive graphics and package guidelines for implementation over entire product lines. My package and display graphics will seize attention and motivate customers to purchase.

Email Marketing

Excuted properly, email marketing campaigns can generate quality leads and increase traffic to your site. Ask me how to turn your client information into your marketing insight.

Graphic Support

I am prepared to meet and exceed the challenges of any project. Contact me now to find out what I can do to help your business grow.

CindyGoodmanDesign@gmail.com