Building a social media campaign for a brand takes creativity, digital skills and an understanding of the target market and how to reach it.
As a graduate student, I worked on several campaigns for my courses, some of them benefitted real companies and organizations.
One of my favorite social media campaigns helped a South Florida teen boutique grow its business and further engage its existing audience of tweens, teens and parents.
Here is the social media campaign I created for Pink & Blues:
Another social media campaign I created set out to find a way to better position Teavana in the market. Teavana is owned by Starbuck’s but the coffee company recently announced it plans to close the Teavana stores. Still, if they had a better social media marketing plan, I believe it would have helped.
When Kate’s Club wanted to dig deeper into its social media efforts, I analyzed its Twitter, Facebook and Instagram to understand how to most effectively reach its target audience. Kate’s Club is an Atlanta non-profit organization that helps children and teens facing life after the death of a parent or sibling. By analyzing social metrics, I determined that xxx.
Here’s a link to my Powerpoint presentation:
I have earned my Hootsuite certification in Social Media Marketing, signifying my knowledge of building campaigns acroess social media platforms.